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Be careful what you tweet (part 84)

Written by Chris Measures on . Posted in Blog


Twitter icon on a keyboard, the only marked keyIt is tempting to devote this week’s blog to the passing of Baroness Thatcher and how it has been covered on social media. But essentially this excellent pie chart from @martinbelam sums it up – see any newspaper for stories to prove his point.

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Time for a new strategy as gaming wars loom

Written by Chris Measures on . Posted in Blog


An angry looking bird heading straight to the viewer with a fireball in the backgroundVideo games are big business. Whether you measure it on the £1 billion contribution to UK GDP of the industry, or the amount of time my children spend playing Angry Birds, the impact is enormous. In Cambridge alone companies such as Jagex and Frontier Developments employ hundreds of staff, an estimated 10 per cent of the UK’s games developers.

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The mobile mapping war - and why it is vital to marketers and consumers

Written by Chris Measures on . Posted in Blog


An ancient mapSince time immemorial accurate maps have been crucial to attaining and keeping power. Navigational maps helped first the Portuguese and Spanish, then the English to reach (and annex) new territories across the globe. Later colonialism literally redrew the map of Africa, creating countries where there were none before. Maps are critical in battle and to take stock of your resources and population.

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Is this an irrelevant blog?

Written by Chris Measures on . Posted in Blog


A London newspaper vendor with his head down, flat cap on, half hiddenEveryone knows that the publishing landscape has changed forever thanks to the internet. The rise of blogs and free blogging software has radically brought down the cost of getting your opinions onto the internet and many blog based sites (such as the Huffington Post) have made lots of money out of the move.

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Marketers and Facebook 'Likes': Big brother or extending consumer choice?

Written by Chris Measures on . Posted in Blog


The word like stamped on a sheet with the words so what written belowBe careful what you like on Facebook – that’s the warning to take from research carried out by the University of Cambridge. The project used algorithms to predict religion, politics, race and sexual orientation based solely on what people chose to Like on the social network.

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