Now the last cheers of the victory parade have subsided the UK is facing up to life without the Olympics and Paralympics. There’s been lots of talk about whether the mood of euphoria will have any lasting impact on the country/economy/attitudes to disability/sport, but putting that aside, what lessons can entrepreneurs learn from London 2012 and the athletes that took part in it?
In a trilogy of posts, Another Marketing Conference organiser and host, Neil Cooper looks at the three essential components for modern marketing: content, engagement and influence. You can read part one here.
This week’s media is full of the latest outburst from Ryanair’s founder and chief executive. Michael O’Leary described passengers who failed to print out their boarding passes (and consequently are charged €60 per flight as a surcharge) as ‘idiots’. Responding to a Facebook campaign by disgruntled passenger Suzy McLeod who fell foul of the charges O’Leary suggested she “should pay 60 euros for being stupid.”
At the launch of Tech City in 2010 David Cameron stressed that he wanted the initiative to help encourage UK ideas and entrepreneurs and pointed to Facebook as the perfect example of the type of business the area could create.