Knowledge Transmission (KT) has landed a major partnership agreement with the owner of the hugely successful 'Teach Yourself' language range on its move into bespoke mobile solutions.
The three year deal is with Hodder Education, the second of what KT has identified as just a handful of potential heavyweight publishers in the sector. The other is Harper Collins who signed a three year deal in December last year.
KT will create 60 products over the first six months for Hodder, a division of Hachette UK based around a mobile app, which Sam Loose, KT's CEO, hopes will reach as many of the 100s of 1000s of people who buy the Teach Yourself books. The apps will also be standalone products as well as providing complementary studies for book purchasers.
Loose says these publisher deals will account for around a quarter of its revenues over the next three to four years, so with only five companies to shoot at, that's five per cent of forecast revenues to 2015 in the bag.
KT is also using the partnership to build content that it can then offer education chains such as university networks and language schools a suite of mobile language learning tools. This 'channels' business represents the other three quarters of the company's revenue targets and Loose says new contracts in this area are expected soon.
The deal is also well timed as KT is in the midst of a fundraising round which it hopes to close soon. According to Loose, the Teach Yourself languages brand has over 200 titles selling 100s of 1000s of copies every year while the Teach Yourself discovery method has helped over 60 million people learn over 60 languages since 1938.
blog comments powered by Disqus